I'm Sarah—a multidisciplinary designer currently at Karbon. Formerly at Atomi. I care about creating beautiful and functional experiences that put people at their core.

Product Onboarding

A sample of experiments to onboard new users to Karbon and drive user retention.


Template Marketplace

A template library for Karbon's workflow app to boost SEO and attract new website leads.


Brand and Web Design

A refreshed brand expression and product marketing website for Karbon, including AB tests to improve sign up conversion.


Design System

Video design and accessibility guides for Atomi's e-learning app, and a sample of marketing work I contributed too.


A bit about me? I'm a deep thinker, and like to tackle problems holistically—from strategy, research, metrics, product, marketing, to nerding out on behavioural psychology. It all interests me! So please reach out to discuss anything in more depth.

On the weekends, you'll find me noodling on my illustration brand, reading at the beach, or sipping on a wine with friends.



Product Designer

Currently working in product in the Growth and Billing squads at Karbon, a B2B practice management platform for accounting firms.

JUN 2022 — OCT 2022


Senior Experience Designer

Lead the end-to-end experience design on core web experiences, including Karbon's marketing website, template marketplace and editorial blog.

MAR 2020 — JUN 2022


Brand and Marketing Designer

Lead the brand and marketing function as the sole marketing designer across web, brand, print, advertising, events and more.

JUN 2016 — DEC 2018


Brand and Marketing Designer

Lead the brand and marketing function at Atomi, an e-learning desktop and mobile app for teachers, schools and students.