A sample of experiments to onboard new users to Karbon and drive user retention.
2023
A template library for Karbon's workflow app to boost SEO and attract new website leads.
2021
A refreshed brand expression and product marketing website for Karbon, including AB tests to improve sign up conversion.
2022
Video design and accessibility guides for Atomi's e-learning app, and a sample of marketing work I contributed too.
2018
Currently working in product in the Growth and Billing squads at Karbon, a B2B practice management platform for accounting firms.
Lead the end-to-end experience design on core web experiences, including Karbon's marketing website, template marketplace and editorial blog.
Lead the brand and marketing function as the sole marketing designer across web, brand, print, advertising, events and more.
Lead the brand and marketing function at Atomi, an e-learning desktop and mobile app for teachers, schools and students.